GOLD DUST SERIES
PROVEN COMMUNICATION SECRETS FROM ANDY OWEN
“Those that KNOW more, SELL more..."
Direct Marketing SECRETS from Andy Owen
For years, in addition to my Copycat articles, I’ve written regular emails to a select group of clients, prospects and colleagues.
No fluff. No theory. Just hard-earned PROVEN observations, advice and guidance from the coalface of direct marketing.
These emails have sparked conversations, challenged thinking – and, I’m pleased to say, helped many, many people, to improve their campaign results.
As a new feature on my website, it is my intention to publish a selection of these emails on key subjects of communication – on this new page. These initial examples are just the start. I have loads more that will be added over the next few months.
If you’re serious about making YOUR marketing campaigns better – and you must be, as you wouldn’t be reading this now – have a look around this page – as I guarantee you’ll find something of real value.
Some of these emails were written months – or even years – ago. That doesn’t matter. They remain here for one reason. Because what works in marketing hasn’t changed in generations. As Drayton once told me a long time ago – and he was right… “Andy, there is nothing new in our business”.
I thought he’d had one glass too many. Now I know he was so right – as he has been with so many things…
Remember, all these suggestions, observations, guidance and recommendations – call them what you will – are FREE. Me to you, Gratis. On the house. No charge.
I hope you find them helpful. If you choose to ignore them, then that’s also OK. It’s your money after all – so how you spend it, is up to you…
If anything you read in these articles, strikes a chord…I’d be delighted to hear from you – andyowen@aol.com
GOLD DUST EMAILS
Invaluable advice. Real thinking. Timeless lessons.
Have your customers already forgotten about you?
A blunt look at how quickly customers lose interest—and why most businesses let it happen
What you don't know, can hurt you more than you realise
Making key campaign decisions, without knowledge and understanding can be disastrous
Why should I buy from you?
The answer to that key question is revealed
Nothing happens in business until something gets sold
A sale is what everyone wants. Yet so many businessses seem to think other things are more important.
Chat GPT cannot write selling copy
Fact. And actually admitted by the robot itself. Read it and be enlightened.
How many valuable customers are you losing because of this?
Your website is the platform for your business. Is yours letting you down, like so many others?
How to sell anything to anyone
Surprisingly simple. Yet most people haven't got a clue.
If there is no offer, there will be no sale
There MUST be an offer. If there isn't one, why would anyone be interested?
It's not what you say that stirs people, it's the way you SAY it
In other words, using the right words in the right way. Every time...
The Rule of Three. Are you using it?
Murray Raphel's classic advice, that is proven and very effective.
“In a very real sense, your body copy is a minefield that must be navigated with the greatest of care.
Every word, sentence and paragraph of body copy represents the chance to either intensify your prospect’s focus – or to completely lose him.” Clayton Makepeace
“He began to acquire knowledge. Which is how an ordinary man becomes a titan.
If you want to learn, find a person who knows – and study him or her.” Jerry Weintraub
“The words we choose to use every day, can have a massive impact on our lives. The right words can bring us success and everything we want in life. The wrong words can – and very often do – bring us poor results and failure. Underestimate the power of words at your peril.” Andy Owen
“You can divide advertising and marketing people into two groups. Amateurs and Professionals. The amateurs are in the majority.
They aren’t students of communication. They guess. The professionals don’t guess, so they don’t waste so much of their client’s money.” Drayton Bird
