<Copycat for Direct Marketing |Copycat from Andy Owen
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“Andy combines every positive
element of professional
copywriting. There are many
examples of his work that
demonstrate his ability to change
the thrust to match the target.
This is a rare capability. His work
is versatile, clear and direct; it
always opens brightly and quickly
gets to the point. He’s a
consummate copywriting master,
a highly effective salesperson.”
Herschell Gordon-Lewis -
Copy Master - & CEO -
Lewis Enterprise, USA


“After 12 years in Direct
Marketing world, I have
discovered there are only a
handful of really good
copywriters.

Andy is a master craftsman when
it comes to the written word and
one hell of a businessman. When
you go into bat against the
customer, you need Andy at your
side.”
George Webster - Creative
Director, Morris
International, Australia

Testimonials 2

“Over the years, I have grown to implicitly trust the production of vitally
important corporate communications to Andy Owen, not only from a
personal perspective, but also on behalf of the DMA.
Professional advice, on every aspect of copy, design and strategy, is of the
highest quality from start to finish - and I have absolutely no doubts that
our relationship will continue for many years to come”.

Graham Dodd - Managing Director, The Letterbox Consultancy,
UK


“Just a short note to say thanks for the “160 Hour Spectacular” letter and
getting it together at such short notice. We’ve now got all the figures in -
and the results speak for themselves.


Last year for the weeks before and after the Bank Holiday we achieved a
total of £312.7K plus Vat. This year we managed a simply sensational
£585.2k plus VAT… an 87% increase! Comfortably beating my target of
£425K and that was considered wildly optimistic by everyone here.
To achieve such an increase at any time is impressive but to do so when
trade is as difficult as it has been this year is really something. Clearly we
would like to think that all our promotional activity contributed to our
success but we have no doubt that the most significant driving factor was
the letter to our customers.”

Simon Watkins - Director, Bolinbroke & Wenley, UK

“We have taken regular advantage of Andy Owen’s superb copywriting
skills during the past year and have been delighted with the results.
In addition to bringing a freshness of approach and immediacy to our
direct marketing and advertising copy, he responds quickly - and without
fuss - allowing us to meet what are often seemingly unrealistic deadlines”

Ian Fairservice - Group Editor and Managing Partner,
Motivate Publishing, Dubai


“Andy’s copywriting was a completely new direction for our organisation
and our audience. His copy delivered the innovative approach that we
needed, as well as a record-breaking response.”

Amy Raeburn - Fundraising Officer, Edinburgh University

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